Led B2B sales initiatives, serving as the primary liaison for hundreds of customers including Coca-Cola, Anheuser-Busch, Gallo Wines, Tyson Foods, Exxon Mobil, 3M, Nestle and Jack Daniels.

Revitalized corporate branding, including a website overhaul and enhanced digital presence, which halved marketing expenses while doubling new customer acquisition.

Streamlined internal processes with a robust CRM system, enhancing team collaboration and customer satisfaction.

Diversified product offerings by introducing centrifugal pumps and turnkey solutions, boosting profit margins and end-user experience.

Developed and executed targeted pay-per-click advertising campaigns and SEO strategies, significantly reducing marketing spend by 150%.

Designed and managed a mobile product demonstration and service van program, facilitating hands-on client engagement and service delivery.

Implemented customer follow-up protocols, amplifying parts and service business expansion.

Enhanced trade show presence and print collateral, reinforcing brand identity and market penetration.

Collaborated with the CEO to identify potential buyers and facilitate negotiations, culminating in a lucrative sale.