Senior Director of Sales and Marketing,
Cloud Company

Executed comprehensive sales and marketing strategies for the world’s leading industrial tank cleaning equipment manufacturer, achieving rapid growth and a highly successful exit.

[2016-2023]

• Directed B2B sales initiatives, serving as the primary liaison for hundreds of customers including Coca-Cola, Anheuser-Busch, Gallo Wines, Tyson Foods, Exxon Mobil, 3M, Nestle and Jack Daniels.

• Revitalized corporate branding, including a website overhaul and enhanced digital presence, which halved marketing expenses while doubling new customer acquisition.

• Developed and executed targeted pay-per-click advertising campaigns and SEO strategies, significantly reducing marketing spend by 150%.

• Streamlined internal processes with a robust CRM, enhancing team collaboration and customer satisfaction.

• Diversified product offerings by introducing centrifugal pumps and turnkey solutions, boosting profit margins and end-user experience.

• Designed and managed a mobile product demonstration and service van program, facilitating hands-on client engagement and service delivery.

• Collaborated with photo and video talent to produce industry best product photos and in-tank videos.

• Implemented customer follow-up protocols, amplifying parts and service business expansion.

• Enhanced trade show presence and print collateral, reinforcing brand identity and market penetration.

• Collaborated with the CEO to identify potential buyers and facilitate negotiations, culminating in a lucrative sale.